Rebranding
When a rebrand is the answer
When a business needs a rebrand, it’s usually because it has moved on and the brand has stayed where it was. The mark only exists as a bitmap, there are three versions of the blue, and the look still suits the company it used to be. Before we draw anything we find out what is wrong, and we tell you plainly. Sometimes that means a new identity. Sometimes it means the one you have, redrawn and given rules.
Gladman’s mark existed only as a bitmap, so we redrew it, wrote twenty-one pages of brand guidelines and designed the website Gold Top built. Locala’s rebrand was in 2017, and nine years on we’re still designing everything from their board-level strategy documents to the signs in their corridors. Belvedere’s identity from 2021 went on their new van in 2026, and we designed that too.
Also in Branding
See your brand the way everyone else does.
A free audit of your brand out in the world: the website, the print, the signage, the templates your own team fills in. We do the work, then walk you through it.
Start before you have a brief.
You don’t need a brief. A name, an email and a few lines about where things stand is enough. We’ll come back with questions, and tell you plainly how we can help.
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