Brand positioning and strategy
How we settle a brand's positioning
Brand positioning is deciding what the business is for, who it is for, and what it will not do, in words plain enough that the whole company can repeat them. It comes before the logo because it decides what the logo has to say. We read what you already put out and look at who you’re up against before we draw anything. Then we tell you plainly what we think, and write it up as a brand strategy short enough that people use it.
We did Belvedere’s positioning and identity in 2021. In 2026 we did the signage on their new van, and it says the same thing the positioning did. Locala came to us for a website in 2017 and agreed to a rebrand before it went live; nine years on, their board-level strategy documents and their corridor signs still come from the same studio.
Also in Branding
See your brand the way everyone else does.
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