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Abode KBB stand

Sector
What we made

What we made

Two stand concepts, drawn by hand · Product wall graphics · Zone signs for four kitchen styles and the bathroom · A2 posters · Stand P80, KBB Birmingham

A stand has to carry four kitchen styles, a bathroom, meeting pods and a retail counter, and still read as one brand from the aisle.

The brief

In November 2025 Abode asked us how their stand at KBB Birmingham should work. Abode design kitchen and bathroom taps in Barnsley and sell them through showrooms and the national retailers. The floor plan had to hold four kitchen styles, a bathroom area, meeting pods and a retail counter.

Abode: stand sketch, option 1
Abode: stand sketch, option 2
Abode: KBB concept presentation

The approach

We went back with two routes, drawn by hand. One wrapped the stand in vertical slats, so the taps read like objects in a vitrine. The other ran a line of arched walls, one style to each arch, so you walked through the range instead of browsing it.

What was done

The structure itself came from Abode’s stand contractor, a dark box with lit lettering and white rooms inside. Everything printed on it was ours. The walls for the boiling water taps and the Linaro sinks. The zone signs for Traditional, Contemporary, Scandi/Japandi and Personalisation, moved across to the Abode logo, and a new one for the bathroom. The A2 posters.

Abode: KBB stand 1
Abode: KBB stand 2
Abode: KBB stand 3
Abode: KBB stand 4

It ran from 1 to 4 March 2026 on stand P80, and in the same month they asked us for the graphics back. Since 2024 the same work has gone to the B&Q and Wickes stands, the Howdens Expo, the Pronteau stand at the NEC and the Potter Cowan showroom.

Other work

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adidas Ultraboost Bible

The global launch Bible

Abode Classically brochure

Forty-eight page product brochure

Smiths of Scotland

Brand evolution and shop front

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