RD-IMAG identity
What we made
RD-IMAG mark · Twelve page guidelines · Supporting graphic
The brief suggested a map or a globe. The answer was already sitting in the hyphen.
The brief
In July 2024 we were asked for a second mark, for RD-IMAG, a UK group set up to link rare disease research here with the big European and global programmes, in both directions. The brief wanted navy in the RD to tie it to the European ERDERA project, and suggested a map or a globe.
The approach
By 31 July it was down to two routes. One was a network, a star of lines spreading out. The other turned the hyphen in RD-IMAG into a bridge, which says the both-directions part of the brief without a map in sight. That is the one that went through.
What was done
The guidelines went over on 7 August 2024: twelve pages, with a broad arc over the map of Europe as the supporting graphic.
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